The leaders most essential skill, is the ability to communicate, over and over again!

Leadership doesn’t happen until communication happens. The leader may have the most brilliant strategy in mind, the most breath-taking vision, an irrepressible passion but if these are not communicated to others, leadership does not occur. To be human is to communicate, but to be a leader, is to communicate constantly, skilfully, intentionally, and strategically.The effective leader communicates so pervasively, that it seems second nature, and so intentionally, that no strategic opportunity, is ever surrendered.

To lead with conviction, is to underline this truth. We lead this way, because we are convinced that the right beliefs, will lead to the right thinking, and eventually to the right actions. Words are the priceless currency of communication, and the most effective leaders are the collectors and connoisseurs of them.
If a leader has to look for a message, his leadership is doomed. This is the essence of convictional value-based leadership, the message flowing out of the deepest convictions, and most passionately held beliefs.

Leadership with conviction begins with a commitment to truth, and a relentless desire to see others know it, and believe, the same truth. The effective leader will aim for three essential hallmarks of powerful communication.

  1. Clarity.
  2. Consistency.
  3. Courage.


Your charge is to lead, and this means knowing that you will have to show up again and again, with the same clear, consistent, and courageous message.
Say it…. Say it again…and say it again!!!

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